The failures and errors of the Mevics project: Let's fix them together. AMA

Aug 12, 2017


My name is Nina, and I am representing the Mevics startup that was recently launched on Kickstarter:


Our Facebook...CLICK HERE!!!

Twenty eight days ago we launched (in fact, re-launched) our campaign on Kickstarter in co-operation with Founded Today.  Our contract with them included a number of specific terms, including testing the project's prospects after it launches, and, if the potential is great, they make a decision to proceed with the project. Unfortunately, it was not the case for Mevics and we had a number of tough decisions to make independently, and, as it turned out, our questions greatly outnumbered the answers at hand.

The main mistakes that staggered the project's progress were due to the fact that we rushed into Kickstarter without thinking through some key issues, such as:

1.  Solid connections with mass-media. We were more than aware of this necessity, since this is the element that everybody stresses. We created a journalist base, prepared the press-release, pictures, sent out over a hundred of similar e-mails to the addresses of various publishers, and started waiting for a miracle. Of course, it never happened, but our project was covered in four articles on several platforms, which was already huge for us :) . We studied many articles regarding media communications, but it is important to understand that if you haven't developed something groundbreakingly unique, useful and technologically advanced, the chances of getting into Forbes, TechCrunch and alike are very slim.  This is why it is very important to account for smaller platforms and magazines, write them individual letters with press-releases that will suit their themes and areas of interest. You should create a base not for a hundred, but for a thousand journalists and, in your communication with them, it's important to create multiple points of interest that would lie in several different areas.

2. SMM is important, and, in our case, it was non-existent.

We know, it does sound odd and “how could anyone launch a project with this kind of a gap”, but, for a while, we could not find a suitable marketologist. All SMM was conducted by our team and while we were relatively active on Facebook, other social media was rather abandoned by us, not to mention our blog.

All social media must be “live”, and yet it must have roots, so, if you would like to start a blog for your product, you should start it well before the campaign and then regularly update it with interesting posts that will be valuable to your audience.

3. Communication with the audience.  If your project presents an opportunity for an open dialogue of developers and customer base, you are bound to success.We participated in a variety of events and even collected a number of contacts at CES, however, except for a “Happy New Year!” e-mail, we never contacted any of them.Of course, three mistakes are far from being a full list, and I know that the ones I mentioned here are commonly discussed on similar forums, but I felt that these are important issues to stress, since they are the key milestones on your way to success.One hour spent on developing and working through these problems before the launch will save you a hundred hours of work after the launch, as one of the forums has rightfully suggested.

Thank you for reading through this, and if you have any comments regarding either of these errors, please, feel free to write us!

Now, to the important stuff - some of our questions have remained unanswered and we need your help!Statistics say that daily our page is being visited by 300-500 people every day (we think that this is pretty awesome), however, the amount of backers keeps declining.  Consequently, it would be very helpful, if you could take a look at our page and write a review.If it would be easier, please, answer these questions:

• How would you rate the device?

• Will Mevics be useful for you personally?

• How would you rate the design of the gadget?Or simply write down anything you think about our project.

Or simply write down anything you think about our project.

Tell us, what are some problems that need fixing, what we haven't been able to notice for 28 days so far?

All opinions are valuable and important to us.

Thank you very much for taking the time!

Do not hesitate to contact us if you shall have any questions.

Best wishes!


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Conversation (35)

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Which do you think is more effective, crowdfunding or traditional fundraising?

Aug 12, 4:58AM EDT0

Thank you for the tips in ensuring the success of a crowdfunding event - which point would you say is the ONE most important and why?

Aug 12, 4:10AM EDT0

How do you eliminate back and neck pain by improving posture?

Aug 12, 1:26AM EDT0

Where did you learn about crowdfunding?

Aug 12, 12:47AM EDT0

How does improving posture improve circulation, breathing & digestion?

Aug 12, 12:21AM EDT0

How much funds have you earned from crowdfunding as of the moment?

Aug 11, 10:35PM EDT0

What is your back up plan if your crowdfunding campaign fails another time?

Aug 11, 8:40PM EDT0

How can improving your posture make you look ten year younger?

Aug 11, 8:23PM EDT0

What part of the process do you think is best for sharing your crowdfunding campaign?

Aug 11, 8:15PM EDT0

How can improving your posture make you look thinner?

Aug 11, 8:10PM EDT0

What are some of the major causes of poor posture?

Aug 11, 7:35PM EDT0

How difficult it is to raise funds through crowdfunding sites compared to traditional fundraising activities?

Aug 11, 7:31PM EDT0

Would you consider getting a specialist onboard in order to help you make this campaign a success?

Aug 11, 7:17PM EDT0

Do you think that maybe Mevics is just missing a bit of the fun factor?

Aug 11, 6:02PM EDT0

Will my flat feet hurt my posture?

Aug 11, 4:52PM EDT0

Could you team up with companies who are in the same field or similar in order to offer incentives or rewards to users?

Aug 11, 3:43PM EDT0

What affect does posture have on back, neck and joint pain?

Aug 11, 2:34PM EDT0

How does slumping immediately widen the waistline by 2-3 inches? How do you fix this?

Aug 11, 2:24PM EDT0

What's with crowdfunding that made you choose it as a platform to promote your cause?

Aug 11, 12:57PM EDT0

I really love the idea, concept & look of Mevics, but it doesn't excite me as much as other things - this could be a major factor for you to look into - buyer/consumer psychology in relation to the product?

Aug 11, 12:55PM EDT0

How difficult is it to improve posture – even long-term bad posture?

Aug 11, 11:50AM EDT0

What are other effective platforms for launching campaigns aside from crowdfunding sites?

Aug 11, 11:50AM EDT0

Can you name some well-known events that entirely raised funds through crowdfunding sites?

Aug 11, 11:30AM EDT0

How much did you manage to raise on your last campaign?

Aug 11, 11:24AM EDT0

Have you ever considered selling your idea as a whole to a larger more well-known company and staying on the team?

Aug 11, 11:08AM EDT0

Have you approached large chain shops or retail outlets to pitch the idea to them - backers want to see groundwork before they invest!

Aug 11, 11:07AM EDT0

Have you considered trying to make a viral video on YouTube to gain followers and investors?

Aug 11, 10:38AM EDT0

Could you try making different fun sleeves for Mevics or making fun things to aim for and achieve when using it on it's app interface?

Aug 11, 10:35AM EDT0

How many crowdfunding campaigns are allowed per cause/project?

Aug 11, 10:29AM EDT0

Have you attended any well-known events that could help you gain exposure for your crowdfunding sites?

Aug 11, 9:30AM EDT0

What are some of the major causes of poor posture?

Aug 11, 9:15AM EDT0

Have you done other crowdfunding campaigns before the Mevics ones?

Aug 11, 8:53AM EDT0

How does posture affect your overall health?

Aug 11, 8:34AM EDT0

Have you approached any famous people or other influencers to use your product and market in this way?

Aug 11, 8:34AM EDT0

Would you say in the case of Mevics that perhaps people need to see the device from a new or different perspective?

Aug 11, 8:23AM EDT0
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