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Kickstarter Re Launch Campaign for #PlanLikeABoss- AMA

PlanLikeABossPlanner
Oct 11, 2017

Product re launch on the Kickstarter platform.

#PlanLikeABoss Planners and Workbook system designed to meet the needs of working artists.

Support this Campaign and get discounted pricing!

Re Launch set for 10/11/17

The first launch for #PlanLikeABoss Planners and Workbooks wasn't successful, so I have regrouped and am relaunching this awesome product! Come check it out and Ask Me Anything!

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Conversation (36)

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Once again, this is the Campaign site. If nothing else go check it out, I would love to hear feedback!

https://www.kickstarter.com/projects/2044226831/planlikeaboss-planner-and-workbook-system-for-arti?ref=user_menu

Oct 11, 8:29AM EDT0

How does your system differ from others?

Oct 11, 5:12AM EDT0

I purchased and used some of the other popular brands of planners, and while they are lovely and definitely a quality product, in my opinion they were designed for mothers who needed a creative outlet but weren't making a living from being creative. Again I have to stress this is just my opinion and I do not discredit anyone who enjoys using any of the popular planner brands.

This planner is designed for people who want to spend more time in the studio than they do decorating their planner. It is laid out in a specific way to maximize the quality of the time you spend working on the "business side" of your creative business so that you can get back to actually being creative.

I also included everything that I needed to run a business in a single place. Instead of carrying around an agenda for planning, a notebook for ideas, a sketchbook and free computer print outs I found on Pinterest to organize my money, I combined everything into one. The design in minimal on purpose. The text and design are not extravagant and distracting. They are sleek and professional and ready to be used for a purpose.

Oct 11, 8:12AM EDT0

Have you tried any other types of marketing campaigns

Oct 11, 3:35AM EDT0

Kickstarter is my first attempt at a platform marketing campaign. I market across most of the social media sites currently, but I have not tried sites like Indiegogo or RocketHub.

Has anyone has success on sites other than Kickstarter?

Oct 11, 8:18AM EDT0
Show all 3 replies

How long have you been developing your planner?

Oct 10, 9:24PM EDT0

I developed the first version of this planner in March of 2017. It has gone through several redesigns before being available to the public in September 2017. As I used it I discovered things I wanted to add and things I wanted to move around to be featured on a different page. I am definitely open to hearing others ideas on what they would like to see included, as different creative fields could have different needs.

Oct 11, 8:00AM EDT0

Is this planner only for artists? Are you planning on making planners for other professions/sectors? What exactly makes it an "Planner for Artists?"

Oct 10, 8:58PM EDT0

I created this planner for artists, but what I really mean is anyone who is a creative entreprenuer. I am an artist myself, and I created this planner based on what I knew I needed from a planner to organize my creative business. I don't think at this point I am qualified to make a planner for other professions because I have been an artist my entire life, and I don't know what it takes to do other professions.

What makes it a "planner for artists" is that the entire planner is based around creating and selling products of a creative nature. It has project development prompts designed for creative projects, space to sketch ideas and gather inspiration. It has space dedicated to commissioned projects and supply shopping lists. The social media and blog posting prompts could be used for any profession but I think it is essential for artists to have an online presence to make them more profitible. The inspirational quotes were also picked specifically to inspire creative business people, combining quotes from famous artists, writers and business men and women.

So while I am referring to it as an Artist Planner, it really is designed for anyone who is creative and makes physical products to sell. I don't think this is the right planner for inspiring dancers or actors or singers, who are all very creative but don't make products to sell in an ecommerce store.

Last edited @ Oct 11, 8:15AM EDT.
Oct 11, 7:56AM EDT0

Do you work on getting a larger social media presence to have a more successful campaign?

Oct 10, 2:41PM EDT0

Absolutely. I worked on building my audience and connecting with them, and then posted teasers advertising the launch a couple weeks before the launch date. During the campaign all of the posts that I make on social media will drive traffic back to the campaign site.

Oct 10, 3:42PM EDT0

What are some of the options in your system?

Oct 10, 1:44PM EDT0

Right now I have three systems set up. They all have the same information but in different layouts.

There is a 2018 Weekly Planner, the 2018 Workbook, and an Undated Daily Planner.  I am working on other variations so that everyone can find the option that suits them best.

Each system is set up so that each week you have-

-space to organize social media ideas across all the major platforms,

-blog posting prompts

-project development space

-room to sketch

-goal setting

-organization for commissioned projects

-supply shopping lists

-personal reflections

-note space

and then at the end of each planner there are

-expense and income tracking

-yearly financial review

-a place to organize your artwork by title, size, medium and price

-password tracker

-contact lists

Oct 10, 1:58PM EDT1

Have you been working on this alone, or do you have a team?

Oct 10, 1:43PM EDT0

Just me for the moment, but there have been many times that I thought it would be nice to hire someone to help. It's at the point where it is more than a one woman operation, I plan to begin the hunt for a second person in early 2018.

Oct 10, 2:32PM EDT0

This is the link to the #PlanLikeABoss Kickstarter Campaign page-

https://www.kickstarter.com/projects/2044226831/planlikeaboss-planner-and-workbook-system-for-arti?ref=user_menu

*BONUS material for Kickstarter backers. 200$ value for free!

When you purchase a #PlanLikeABoss Planner or Workbook through Kickstarter you'll get 8 weeks worth of business tips and advice in your inbox for free! Included will be segments discussing things like

-Instagram and Facebook Marketing

-SEO tips

-Tax write offs for small business

-Opening a shop on Etsy

-Writing your business plan

-And much more!

Oct 10, 1:40PM EDT0

How would you say your planners compare to things like Google Calander?

Oct 10, 1:13PM EDT0

When dealing with a digital planner I spent more time trying to figure out how to use it than it was worth. Obviously not everyone is as old school as I am and I can appreicate that, but I created this planner for people who prefer to use pen and paper, like me. As an artist I am a very tactile person and I prefer to do things by hand, plus I know I remember things better after writing them down.

I have also found that when trying to take notes on my phone or tablet, or even my computer, there are too many distractions. In the middle of writing my to do list for the day, I may get half a dozen emails that I will immediately check, which causes me to loose focus on my to do list. In a paper planner, you are forcing yourself to put away all other distractions and really focus on your goals. Physical calendars don’t come with notification bars where some alert calls for your eyeballs, nor do they make noise (unless you drop them). They don’t put a strain on your eyes, they don’t run out of battery life, and they don’t come out with an upgrade every few months. Nor do they require creating an account and giving a company access to your daily schedule.

Last edited @ Oct 10, 1:36PM EDT.
Oct 10, 1:33PM EDT0

Why do you think your previous campaign failed?

Oct 10, 1:12PM EDT0

I was unprepared. I launched my first campaign before I had set up an Instagram account, before I had a website, hell before I had a physical product I could show people. I had a great idea, and I thought I could show people my idea without showing them.

Over the last 6 weeks I have been investing my own money into this company, and I now have several beautiful finished product items to show. I also have built a decent following on Instagram and have a fully functioning website that my backers can take a look at.

I didn't promote my first campaign at all. I thought that the money would come from the people who are already on Kickstarter, not realizing that the majority of backers actually come from outside the Kickstarter platform. So I have been promoting on Instagram and Facebook for the 2 weeks leading up to the launch, and I am doing this AMA to continue to raise awareness and hopefully create interest.

Oct 10, 1:25PM EDT1

Makes sense. Thanks :-)

Oct 11, 8:43AM EDT0

How much have you invested in this project so far?

Oct 10, 12:50PM EDT0

I have personally invested around $1000 in this project so far. Most of that has been spent on quality materials, but I've also invested money in the legal aspects of running a company as well as marketing. The goal is to get as much free marketing as possible. That involves being active across all the social media platforms, which this planner has helped me do.

Oct 10, 1:24PM EDT0

What inspired you to create a new type of planner?

Oct 10, 12:40PM EDT0

I started selling my fine art early in 2017, and it was a hassle trying to organize everything I needed to run the business side as well as sort out social media and carry around a sketch book. I couldn't find anything that would combine all of these aspects, so I made one for myself. I've been using it ever since and have had a ton of success with it. It wasn't until I was using it at an art show that I realized other artists and craftspeople might like to have one for themselves. The vendors on either side of me LOVED it and they became my first 2 sales. After that I began marketing them and have been busy ever since.

Oct 10, 1:18PM EDT1
Show all 3 replies

What are you differently this time to make the campaign successful?

Oct 7, 2:21AM EDT0

I started by really focusing on building a following on social media. (Real people, not fake profiles like most of the popular crowdfunding assistant sites like to boast) I spent a lot of time researching blog sites that I could send a press release to.  I didn't just send my PR to everyone, I made sure through my research that they typically took on cold call PR material and weren't going to be offended that I asked. I also took the time to email people and ask their permission before sending them my PR. Suprisingly enough people like to be treated with respect.

Across all the social media sites I am on I put out teasers a week before the launch. I also set up this AMA before the launch, all to bring attention to my campaign and drive traffic to the campaign site.

I have been approached by several people who claim to help Kickstarter campaigns meet their funding needs, and most of them are full of crap. I didn't have anyone help me last time, and depending on how well I do in the first few days of this campaign I may consider hiring someone. I have heard really great things about a company called Herioc Signals, and if I choose to go with anyone they will be who I go with.

Oct 11, 8:27AM EDT0
Show all 3 replies

Why do you think your first launch failed?

Oct 6, 2:45PM EDT0

I was unprepared. I launched my first campaign before I had set up an Instagram account, before I had a website, hell before I had a physical product I could show people. I had a great idea, and I thought I could show people my idea without showing them.

Over the last 6 weeks I have been investing my own money into this company, and I now have several beautiful finished product items to show. I also have built a decent following on Instagram and have a fully functioning website that my backers can take a look at.

I didn't promote my first campaign at all. I thought that the money would come from the people who are already on Kickstarter, not realizing that the majority of backers actually come from outside the Kickstarter platform. So I have been promoting on Instagram and Facebook for the 2 weeks leading up to the launch, and I am doing this AMA to continue to raise awareness and hopefully create interest.

Oct 6, 2:57PM EDT0